If you can't get this right, you might as well skip
the rest of the sales letter because the headline is the first thing
(or the last thing) that a person sees on the page of a sales letter.
With a beefy selection of headlines, you will be able to catch your
prospect's eye and let the rest of the sales letter do it's magic!
Double your impact with swipes of sub-headlines. Once the headline has
grabbed your reader's attention, the sub-headline will summarize the
benefits in such a way that the customer will be hooked reading the
rest of the letter
3. Hypnotic openers
'Dear reader', everything that goes after here should be strong, punchy
and packed with details. It's like saying 'once upon a time' and
opening up the magic of the beginning of the story. Hypnotic openers
will get the ball rolling.
4. High converting bullet points
If you want to lay the ideas out line after line, make sure it counts.
This swipe module will give you the tools to convey your benefits at
5. Persuasive guarantees
If you have difficult customers who just won't buy, give them a very,
very, very strong reason why. Guarantee them that nothing will go wrong
and there's no risk. Find 100 ways to say it persuasively, niff' said!
To every customer, it's always 'WIIFM' which stands for what's in it
for me? Show them that you mean business by outlining the benefits in
Everybody loves bonuses. Find a hundred ways to say 'I love you' by
showing your customers with throngs of mouth watering free gifts that
will make them drool at their sides.
8. Call to action closers
You can write a great sales letter, but if you can't clinch the last
moment, it will be worth nothing. You need to get your prospects moving
and turn them into customers using these call to action closers.
9. The moment of decision
You've reached the final blow so it's time to 'finish it'! These calls
to action closers will tip the one sitting on the fence off to the
right side ensuring the sale and your continual profits.
10. Powerful post scripts
Ironically, people might skip to the end of the sales letter and this
is where you'll catch them with powerful post scripts. P.S. This is a
really powerful module!
11. Engaging questions
Questions are really powerful! You may not be sitting in front of the
computer watching your customer, but asking questions using in your
sales letter is almost as good as being there. Questions engage the
prospect and unlocks their mind ensuring that they are interested in
what you have to offer.
Fancy a little social proof? Nothing is better than showing how good
your product is by beating down others. You will look better by
comparison and this will skyrocket your perceived value! Use 100 of
these comparison words to show your true copywriting power!
13. Killer article titles
Some people think article marketing is not about copywriting. It's not
true because if no one reads your articles, nothing gets accomplished.
And you want to get people to read yours by getting hooked on your
title. This is a really powerful tactic in marketing.
14. Bombastic blog post subject lines
The same as article titles, the blogging apple doesn't fall too far
away from the content tree. You need attention grabbing blog post
subject lines. People and the search engines will pick it up as well.
15. Email marketing subject lines
Increasing your click through rate starts from the open rate of emails.
If you have a compelling email subject line, you will be able to get
people to get to your sales letters. We'll show you 100 ways how to
pull it off.
16. Follow ups and follow throughs
Customer not buying yet? Send them email after email. It's all in the
autoresponder anyway so just putting these in will get people to come
back to it over and over again until they buy.
17. Personal branding
If there's one thing you must effectively sell more than anything in
the world - it would be yourself (or your company). People write
resumes all the time. Blog 'about' pages, Facebook profiles, Twitter
profiles, you name it! It's all about you!
18. Getting an idea across
Sometimes you might have that killer idea but you don't know how to get
it across. These swipes will guarantee that you will not be at a loss
for words when you want to pass the killer idea to your audience.
19. Social media attention grabbers
Are you a Facebook or Twitter junkie? These tweets or post updates will
get you to increase your click through rates or get you more 'likes' on
Facebook. Especially powerful if you are in to social media.
20. Newspaper ads
Last but not least, these newspaper ad swipes will help you to increase
your business. It doesn't matter if you are online or offline, they get
the job done. You will have at least 100 of these to get you started.